Archive for June, 2008

Not Interested in a Globalized Economy? Too Bad!

Thursday, June 5th, 2008

Many small businesses today think on a localized plane in regard to marketing and sales. They own a store-front with the merchandise on shelves and the customer base consists of walk-ins. This is not a bad attitude except the small business owner shares in the economic plight of the his or her community.

Many communities in the United States were formed around a particular industry, like steel production. As industries restructured and moved into regions providing more favorable economic conditions, small business owners were faced with dwindling customers. The small business owner can either accept the lower sales, physically move to better economic regions, or get on the e-commerce bandwagon.

E-commerce enables the small business to obtain a global presence virtually overnight. Offering your merchandise on a web site and or “bidding” site provides the small business with access to over 1 billion potential customers. E-commerce also enables the small business to create multiple income streams to offset economic cycles.

One other aspect to consider is that your competition is engaged in e-commerce and e-commerce is increasing at a whopping 30% annually.  Can you not afford to take away your competitions competitive edge?

Mike Kniaziewicz, MIS

Web Site Design: Simple is Better

Tuesday, June 3rd, 2008

Web 2.0 is about multi-media web sites. However, the one-site-fits-all mentality is starting to fade. People are searching for more information today than every before, but they are not willing to wait while “fancy” graphics load (or fail to load). Web site designers need to take intended users into consideration and not concentrate of satisfying their own ego. takes into consideration the fact that people are searching for information and cannot afford to wait for meaningless graphics to load. Simple designs are becoming the mainstay once more in web site design. A web site will retain users based upon information and not fancy graphics. Save the fancy graphics for your personal web site and not your business.

Creating static web content on five pages will serve your needs better as people are able to load your pages faster. Having DSL or FIOS does not mean a majority of your customers have access to the same bandwidth. Bandwidth will become a larger consideration as broadband provides seek to charge per-downstream content.

Mike Kniaziewicz, MIS