Posts Tagged ‘advertising’

What is all the tweeting about twitter and how will it help your profitable business?

Saturday, June 13th, 2009

“US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer.” (Mulpuru, S., 2008, Forrester’s.com.)

Twitter is a social networking web application. The application can be accessed via any electronic device that incorporates a web browser. Another method for accessing Twitter is via SMS (short messaging service). You can set up an account with Twitter at: twitter.com. However, how will creating an account benefit your business?

  1. Link Backs: Twitter will provide you a link-back to your e-commerce web site. This will increase your Google site ranking.
  2. Advertising: The twitter application on allows publishing of up to 140 words at a time. Can you describe your product or service and include a URL with 140 words or less? I hope you can.
  3. Social Networking: Do not think of social networking as a group of people engaging in idol chat. You need to view it as a method for your customers and vendors to contact your business and vice-versa.
  4. Customer Service: Twitter provides your customers another method for contacting your business.
  5. Future Sales: Talk to most teenagers today and they will tell you how to use SMS. When these teenagers become adults, they will use the methods most comfortable when making purchases. What generation do you think is driving Internet sales? I can assure you it is the generation using Social Networking and SMS.

Hope this provides a better understanding of how Twitter can be used to benefit your business.

Marketing: Promotion is fun

Monday, December 1st, 2008

Promotion is the most fun of the four Ps of marketing. Traditional business models use print advertising and television commercials to promote their products. E-commerce provides you more flexibility than a 30 second air spot or an add in a newspaper or magazine. Promotion is where you need to start thinking outside traditional marketing.

Internet marketing is perfect for letting people know about your product. Remember in the initial post when I mentioned the Internet is about content? Promotion is about creating interest in your product to the point customers want to purchase your product. Online promotion is very easy when you consider the costs of traditional advertising.

Television advertising can cost your organization a nice sum of capital (remember you need to consider this cost in your break-even analysis). However, with a digital camera, a simple movie editor and a free online social network account you can create your own commercials and embed them on your web site. We have a simple 30 second spot on our Relax, Enjoy the show web page.

Another promotion method is through special discounts on your web site. You can incorporate coupon deals, buy-one-get one free deals and manipulate the price in accordance to supply and demand. Your lower overhead will provide you with the room to manipulate pricing through promotion. Once you have developed your web site to provide the utmost promotion of your product you need to expand your promotion.

Once you have your web site promotion established you will need to expand your product promotion. This is accomplished using global advertising and affiliations. Affiliations are the least expensive when you consider you are paying an advertiser with a percentage of the sales their web site generates. Global advertising generally consists of pay-per-click advertising. Pay-per-click can be quite profitable as an advertising tool when you consider people will be directed to your web site to view your promotions.

Promotion can be fun. You need to consider how new mediums can be used to your advantage in promoting your product without drastically increasing your break-even point. Remember to use many of the promotions you see in print, like discounts and coupons, along with global and affiliate advertising. To cap your product promotion, enjoy yourself and make your own commercials for you web site.

Mike Kniaziewicz, MIS