Posts Tagged ‘B2C’

What is all the tweeting about twitter and how will it help your profitable business?

Saturday, June 13th, 2009

“US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer.” (Mulpuru, S., 2008, Forrester’

Twitter is a social networking web application. The application can be accessed via any electronic device that incorporates a web browser. Another method for accessing Twitter is via SMS (short messaging service). You can set up an account with Twitter at: However, how will creating an account benefit your business?

  1. Link Backs: Twitter will provide you a link-back to your e-commerce web site. This will increase your Google site ranking.
  2. Advertising: The twitter application on allows publishing of up to 140 words at a time. Can you describe your product or service and include a URL with 140 words or less? I hope you can.
  3. Social Networking: Do not think of social networking as a group of people engaging in idol chat. You need to view it as a method for your customers and vendors to contact your business and vice-versa.
  4. Customer Service: Twitter provides your customers another method for contacting your business.
  5. Future Sales: Talk to most teenagers today and they will tell you how to use SMS. When these teenagers become adults, they will use the methods most comfortable when making purchases. What generation do you think is driving Internet sales? I can assure you it is the generation using Social Networking and SMS.

Hope this provides a better understanding of how Twitter can be used to benefit your business.

B2C and B2B Strategic Partnerships

Thursday, December 4th, 2008

Strategic partnerships are all around us. If one were to stretch a strategic partnership the overall business entity would be very close to a monopoly. Say you want to shore-up your supply chain, one aspect is to enter into a strategic partnership with those organizations that supply you with materials. On the other hand, a supplier would want to enter into a strategic partnership to supply components for a larger manufacturing organization.

In order for a strategic partnership to work, both parties need to derive benefit from the arrangement and the arrangement must be legal and ethical. The school yard bully and students would not be a strategic partnership. The school yard bully may offer students protection from other bullies in return for student tribute; however, the arrangement is not ethical.

We see some large organizations try to form strategic partnerships. Many of the partnerships are beneficial for all parties, like a telecommunication organization entering into a partnership with customers (signing customers to a contract for low service fees) and fiber optic cable makers (who are guaranteed to sell x amount of feet of cabling). Each party, telecommunication organization-to-fiber optic cable maker (b2b) and telecommunication organization-to-customer (b2c) derive benefits from the strategic partnership.

Another strategic partnership is market based. In order to sell product in another country organizations will enter into a strategic partnership with an organization already existing in the country. The benefit derived is that the product manufacturer has access to the market while the broker has access to the superior product the manufacturer is producing. The broker will also secure contracts in the country for the amount of product the manufacturer needs to produce and ship to the country.

Strategic partnerships are all around us and not necessarily bad. We need to examine strategic partnerships in order to understand why organizations increase sales and flourish while other organization do not flourish. An organization may have the best product; however, without strategic partnerships customers will never know about the product.


Mike Kniaziewicz, MIS