Every business has a goal of generating revenue and e-business is no exception. However, many times we forget that the best source for business is right in our own neighborhood. Goodwill should be extended from your business strengths to the community. If you sell products, consider providing them at cost or on consignment to local organizations.

E-Business Juncture LLC works with marketing and e-commerce consultations. A recent project is the creation and hosting of a local private schools web site. This is very simple to accomplish and goes a long way in your local community. As private schools are made aware of the resource, items will be sent for posting and users will want to know more about your services.

I do not recommend placing any advertisement on the page. The reason is because you are providing a community service and revenue should be generated by referrals. By all means you should have a business logo and referral link at the footer of the web page.

When the project is completed you will need to seek an appraisal for the web site. With the appraisal amount you now have a valued asset to be used for business loans or a sale price for the domain or business.

Good luck and remember to return to the community, because it is like planting a seed in your backyard.

Mike Kniaziewicz, MIS