Posts Tagged ‘Goodwill’

Goodwill Project

Thursday, September 18th, 2008

An excellent goodwill project for your community and e-business relationship is a unique web site. Many private schools and sporting clubs do not have their own web site. However, before setting out on this course there are a few items you should be made aware.

  1. You should purchase the domain name and hosting plan. The expense can be written off for business requirements.
  2. Be prepared to sell you ideas to the organizations involved with the project. Just because the organization does not have a web site does not mean they want one now. Push the “free” aspect and global communications with parents at work.
  3. Set up sub-domains for various organizations. The reason is so that you can add FTP capabilities to each organization’s directory, thus promoting the organization to maintain the content for their section.
  4. Use public information to get started with the project. Having a site up and ready when you want to make the sell will increase your opportunity to close the deal.
  5. Do not place self-serving advertisement on the web site. Placing adds on a page may go against the organization’s established vendors.
  6. Have fun and be conservative with your initial design. I would not “jazz” the page to the point the viewer cannot associate with the web site. Organizational colors are definitely a bonus.

These are just a few suggestions to getting your organization’s goodwill underway.

Mike Kniaziewicz, MIS

Giving back to your community

Thursday, September 18th, 2008

Every business has a goal of generating revenue and e-business is no exception. However, many times we forget that the best source for business is right in our own neighborhood. Goodwill should be extended from your business strengths to the community. If you sell products, consider providing them at cost or on consignment to local organizations.

E-Business Juncture LLC works with marketing and e-commerce consultations. A recent project is the creation and hosting of a local private schools web site. This is very simple to accomplish and goes a long way in your local community. As private schools are made aware of the resource, items will be sent for posting and users will want to know more about your services.

I do not recommend placing any advertisement on the page. The reason is because you are providing a community service and revenue should be generated by referrals. By all means you should have a business logo and referral link at the footer of the web page.

When the project is completed you will need to seek an appraisal for the web site. With the appraisal amount you now have a valued asset to be used for business loans or a sale price for the domain or business.

Good luck and remember to return to the community, because it is like planting a seed in your backyard.

Mike Kniaziewicz, MIS