Web site planning is not difficult to perform. However, organizations need to plan for future growth considerations. The organization’s current business requirements only require a flat or static web site for web presence. What will the future hold? Electronic Data Interchange (EDI), automated inventory replenishment, and information technology (IT) growth are a few of the possibilities. Web site planning needs to take into consideration future organizational growth.

An initial business initiative would be to create a flat or static web site. This provides rapid exposure to the e-business market place. Static web sites provide the organization’s basics like company name, address, organizational information, contact methods, and products and or services descriptions. A static web site can be equated to a roadside billboard in content; however with Global exposure instead of localized or community exposure.

Static web sites allow for growth, because they are seldom modified. Static web sites are seldom modified in regard to site content, which makes it easier for search engine crawlers to index the site. Additions should be appended to the web site using dynamic web site scripting. Dynamic web site scripting would be used to tie together resources from other locations that are changing constantly. Prices of products and or services within a shopping cart would be examples of dynamic web site content.

Many organizations prefer to deploy a dynamic web site from the start using a canned web site software package. Deployment is quick but convenience comes at a price. The organization will be required to return to the software vendor for modification and expansion because of copyright and trademark issues. E-Business Juncture believes the organization is the best resource for web site content and layout. Organizations should determine when and what type of web site content the organization requires and who should create the modules.