Archive for July, 2008

SEO – Search Engine Optimization – stick to the basics

Wednesday, July 23rd, 2008

SEO stands for search engine optimization. Well, how does that apply to a web site? We all want hits (viewers) to see our products and services. SEO helps us to obtain higher (reverse order – number 1 is great) placement when someone performs a search within a search engine, like Google. However, many web sites commit a lot of resources to advertising, but obtain few hits.

The basics to remember with SEO are page title, meta tags, and link-backs. The page title is very important because it is another source to explain what your page is about to search engines. There are three basic meta tags: description, keywords and content. Description and keywords are about the page’s content. Everything mentioned in these meta tags should appear on the page. Do not get black listed because the meta tags and site content do not match.

Link-backs are probably not understood by most people in regard to SEO. The easiest way to consider link-backs is with the term World Wide Web (WWW). There are more web pages on the Internet than ever before, so search engines can not possibly spend the time trying to index orphaned (stand alone) web sites. What they do instead is go to popular web sites and follow links within that site. The more sites pointing to your site gains you points in web site ranking.

Get your meta tags correct and link-backs created and save some money advertising. Everything takes time and an Internet business is no different. Think about this: What is more important, to try to make some money on the tail end of a craze or be ready for the next boom on the Internet?

E-Business Juncture LLC is about continued wealth and revenue. We would rather see your business grow and provide you with security over a life time than just a splash in the pan where you make $40,000 and fade into the night.


Mike Kniaziewicz, MIS

Value Added Tax (VAT) and e-business

Tuesday, July 15th, 2008

Federal, state, and local governments are punishing online business today. The punishment is in the form of multiple taxes online business needs to collect and render to the various government agencies. If your business is located in Pennsylvania and someone who lives in Florida purchases a product on your e-business site, you need to collect and render the sales tax to Florida.

Collecting sales tax is not a new concept. However, traditional business was only required to deal with the state in which the business resided. Online business is required to collect and render sales taxes in the state where the customer resides.  The problem for online business is not collecting the tax, but keeping track of the various state tax levels. A value added tax (VAT) would remedy the situation.

VAT would enable a fixed rate to be set for ALL states, making tax collection and rendering easier for the online business. Under the current tax structure e-business is forced to do the following:

  • Collect and render the tax themselves, which means knowing all the state and local tax rates and sending the tax to the appropriate agency.
  • Hire an agency to keep track of the sales tax.
  • Offshore the business, which would require the state and local agencies to go after your customer for the tax.
  • Don’t collect the taxes and become part of the underground economy.
  • Don’t start an online business or engage in online sales.

E-business wants to comply with every law. However, the current tax structure penalizes the entrepreneurial spirit that once made this Country great. A VAT would enable the entrepreneur to pursue his or her dream of self-reliance and provide much needed competition in the market place today. Why make the online business suffer for state and local government over spending?


Mike Kniaziewicz, MIS